Kia’s phenomenal rise looks set to continue with the introduction of the first diesel-powered passenger car to their line-up.
Kia has taken the Cerato, already synonymous with value and practicality, and added an all new 1.5 common rail diesel engine that balances performance and economy with clean emissions.
In one of the most fiercely fought segments, the established and more expensive brands have dominated the marketplace but the Cerato 1.5 CRDi will challenge the competition with prices starting from just £10,245 on the road.
This brand new addition to the family promises to be one of the best in its class and is a result of Kia’s rigorous research and development to produce a state-of-the-art four cylinder, 16-valve common rail diesel engine.
Paul Williams, Managing Director of Kia Motors (UK) Ltd, said: "The new Cerato 1.5 CRDi stands out in a crowded market not just because of its £10,245 starting price but because of its high quality and specifications.
"Our customers have been crying out for a diesel engine in one of our passenger car models and now we can respond with a powerful but economical engine which we are confident will give our competitors a run for their money.
"Kia’s R&D teams have worked together to develop an in-house brand new diesel engine and integrate it into the range. We are launching it now in the Cerato and it will feature in the forthcoming new Rio, due for launch towards the end of the year in the UK."
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