Kia has launched its own YouTube and Facebook pages to meet a growing interest in the brand amongst the denizens of the "e-sphere" and to celebrate is offering seven friends the chance to win an amazing experience.
Britain's fastest-growing retail brand has long had its own web-site but over recent years the brand's appeal to younger and net-savvy audiences has increased - partly through its major new design-direction created by top automotive designer Peter Schreyer that has brought recognition from international design awards and trend-conscious motorists.
Amongst the first exclusive insights on YouTube is a film of the preparations for the VIP media launch of the new Kia Sportage that included a 30 metre crane lifting two cars through trees at a central London location.
And to celebrate the Facebook page launch Kia is going to be giving away seven amazing 'experiences' to groups of seven friends ranging from spa experiences to a trip in a powerboat.
Simon Hetherington, Marketing Director commented: "The on-line interest in Kia has soared in the last couple of years and thanks to the work of Peter Schreyer more and more netizens reckon our cars are cool! So we have been looking at how we satisfy that ever-growing demand of inside information about Kia and with Facebook and YouTube we are making our first full foray into the social media world.
"We will be able to communicate through these channels in a very targeted and particular way and we want it to be a two-way relationship - something that cannot be done with traditional marketing communication channels." he added.
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