Sketches by Peter Schreyer For The New Automotive Brand Contest
Sketches by Peter Schreyer For The New Automotive Brand Contest

In the first ever Automotive Brand Contest organised by the German Design Council, Kia Motors has been awarded in four categories.

In the Exterior category, three Kia models were chosen as winners: the Kia Sportage SUV, the Kia Rio - on sale from September 2011 - and the all-new Kia Optima saloon.

Peter Schreyer, Kia's chief designer said, "We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity."

The Brand Design category covers strategy and focus of the brand's overall design where Kia was ranked 'Best of Best'.

Schreyer added, "The 'Best of Best' title for Kia's new design identity in the Brand Design category is a great endorsement of the creative and professional work done by our entire international design team.

"The latest awards conferred on the Sportage and Optima, and the very first one to go to our latest model, the Rio, reflect the continuity of our efforts to uphold our own high design standards. All four awards are a fantastic acknowledgement of our strategy to position design as a core Kia brand promise," adds Schreyer.

Published : 21/07/11 Author : Staff

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