Gavin Beck
Gavin Beck

Gavin Beck of Sandicliffe Kia has become the best Kia Service Advisor in the world, beating off 34 competitors, winning the company's Service Advisor Skills World Cup in Seoul, South Korea.

To win the final, gavin needed to complete three customer skills tests. The competitors were tested on knowledge of customer care and the Kia brand with a written test, they were presented with a video of customer interaction, which they were required to critique and feedback any observations. THe final test was a role play for customer service, with an observation by Kia's management team.

The Kia Skills World Cup competition was open to all Kia Service Advisors, Gavin beat representatives from Oman and Malaysia, winning the $3000 cash price and gold trophy which will be taken back to his dealership. Gavin was the second UK finalist to make it through to the final stage, alongside Claire Patten, from Lookers Kia in Stockport, who won the UK competition heat.

Gavin was delighted to have been so highly commended by Kia and commented: "It's such an honour to be named as Kia's best global Service Advisor, especially as the level of competition was so high. Just to have walked with the best-of-the-best is an accolade in itself. This is a great personal and professional achievement - I love my job and making customers happy is something I always strive for. It just shows that hard work, honesty and a good understanding of your customer's needs really pays off in the end. Sandicliffe is a great family-run business that has its customers at the heart of its values; I know I couldn’t have achieved so much without the support of my colleagues."

When asked for top three tips to make a great Service Advisor, Gavin responded: "One: treat your customers as though they were family, so that you do your absolute best for them; two: take personal ownership of both your customer's vehicle and any issues they have so that they are reassured they’re being taken care of; and three: always deliver on your promises."

Reg Tutt, Managing Director, said; "We're very proud of Gavin – he's brought fame to Sandicliffe and Melton Mowbray in particular! It's fantastic to be able to tell customers that we’ve got the world’s best Kia service advisor working with us. This achievement is a testament to Gavin’s hard work and positive attitude as well as a reflection of the training provided by Kia; he sets a great example for everybody to learn from."

Hamish McCowan, Kia Motors (UK) Ltd., After Sales Director said: "All of us are delighted for Gavin because this win shows just how seriously we and our dealers take customer service. We have fantastic cars, the industry’s best warranty and we have always felt we had the best people in our dealer’s workshops – and this proves we were right!"


Published : 07/10/11 Author : Staff

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