Kia dealers throughout the UK have initiated plans to keep their cars and forecourts spotless from bird droppings.
Unfortunately birds have thwarted Kia's vigilant efforts at keeping the cars clean and so pigeon fanciers have been brought in to create 'Feather Free Zones'.
From today, flocks of bird experts will be on guard ahead of the summer influx of migrating birds to the British Isles, when the strike rate for forecourt splattering traditionally hits its peak. By working with expert pigeon fanciers in their local areas, Kia dealers hope to divert large populations of wild birds from the gleaming body work of their sales fleet and into local parks and woodlands.
Stephen Kitson, Communications Director at Kia, said: "No-one looks forward to their shiny new motor being splattered by low-flying pigeons, crows, starlings or even worse - seagulls! And our dealers are always striving to keep forecourts looking their best.
"We have brought dealers and local experts together to come up with a humane method to solve the problem. Pigeon fanciers understand birds' migratory patterns, behaviours and local topography, so they're perfectly placed to advise Kia dealers on keeping their forecourts Feather Free Zones."
Pigeon expert Joe Kerr, who has co-ordinated the initiative, said: "When Kia approached me with this idea, I thought they were having a laugh. After all, how can you tell a wild bird where to take its toilet breaks? But I've kept pigeons for over forty years; I love birds and any scheme that helps people realise they're a pleasure, not a mere pest, is worth getting involved with."
In order to learn more about potential targets, Kia has asked its dealers to keep a colour log of the cars most frequently hit by birds. Interestingly, black and red models are the most targetted whilst silver and white paintwork was hit less often. There was no evidence that shows one Kia model is more popular than any other.
Kia dealerships participating in the Feather Free Zones initiative - from 12 noon today - will display a distinctive window sticker on each of their forecourt vehicles to give browsing customers peace of mind that a pigeon fancier is at work in the local area.
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