Jaguar took top honours at the Superbrands annual Oscars announced last night being voted one of the six most highly rated brands in the UK.

Consumers voted Jaguar the favourite brand in the car manufacturer, motor services and travel services category. Jaguar came top in the ‘affinity’ sector cited as the brand consumers would most like to work for and the brand consumers would miss the most if it was no longer around. The marque also took the top spot in the ‘quality’ sector. **

Brand experts on the Superbrands Council made up of Directors of leading commercial and financial organisations voted Jaguar one of the top six brands in the UK. Jaguar came top in the judging criteria of the award programme, which include market dominance, longevity, goodwill, customer loyalty and overall market acceptance.

Jaguar was the only car manufacturer in the top six with first place going to Marks and Spencer.

Jaguar’s UK Marketing Manager, David Lewis, who collected the award commented: "This recognition is especially pleasing as a measure of how Jaguar has retained its brand values in its transition to new market segments. The sense of pride, passion, aspiration and heritage, which has always been attached to our name is vital to our customers and us.

Stephen Cheliotis of Superbrands said: "This award winning, sector-leading brand operates in a competitive market and its brand consistency must be applauded. Jaguar also scores with its commitment to brand heritage and advertising."

Published : 19/07/04 Author : Melanie Carter

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