All-New Jaguar XJ Sets The Pace On Pricing

Jaguar today announces prices for its all-new XJ saloon, which offers drivers an unparalleled blend of value, performance, style and luxury.

The all-new XJ has already generated a great deal of interest thanks to its sophisticated styling and revolutionary, lightweight all-aluminium construction. Now, with the new XJ6 3.0-litre V6 costing from £39,000 on-the-road, Jaguar’s new luxury flagship adds extremely attractive pricing to its list of credentials.

With no significant rivals available for less than £44,000, the new XJ demonstrates a clear advantage on price alone. Factor into the equation a combined cycle fuel economy of 27mpg that contributes to class-leading CO2 emissions from the 240bhp 3.0-litre V6 engine [249g/km = 33% Benefit In Kind or BIK category for 2003/2004 tax year] and the XJ6 has the lowest company car tax bill of any car in the luxury sector – including diesels.

The XJ6 sets the tone for other new XJ models, with extremely competitive pricing all the way up to the range-topping £68,500 Super V8. The new 3.5-litre V8 costs £48,000 and the 4.2-litre V8 is £51,500. The 400bhp XJR, which delivers scintillating 0-60mph performance in just 5.0 seconds, has an equally eye-catching price tag of £58,500.

SE and Sport variants are priced identically. All models have a high level of specification as standard, with further opportunities to personalise a car by adding features from the extensive portfolio of optional equipment.

“With the all-new XJ, we know that we have an outstanding luxury drivers’ car, offering high levels of performance, excellent economy and emissions compliance and of course, that all-important Jaguar style,” comments Jaguar’s UK Managing Director, Mike Wright.

“We were determined to match these strengths with both pricing and specification and we have demonstrably achieved that goal. The all-new Jaguar XJ saloon represents superb value throughout the range and holds clear advantages in a model-for-model comparison with rivals.”