The Jaguar XJ Diesel Named As Britain's Greenest Luxury Car

Jaguar’s XJ 2.7 Diesel has been named the greenest luxury car on Britain’s roads in the Environmental Transport Association’s 2007 Car Buyers Guide. The award, presented by television presenter Janet Ellis at the RIBS in London recognises Jaguar’s commitment to delivering CO2 and fuel consumption advantages to customers with the development of its industry-leading diesel engines and application of advanced lightweight aluminium vehicle architectures.

The ETA guide lists 2,500 new cars and provides a star-based ranking system that gives consumers an overview of any vehicle’s performance against the following categories; power, carbon dioxide emissions, fuel consumption, noise and safety. The XJ beat off strong competition from the Mercedes-Benz S320 and BMW 7 Series to claim this award - following in the footsteps of its stable mate, the X-TYPE, which won the category in 2006.

Managing Director of Jaguar in the UK, Geoff Cousins said: “We fully recognise our responsibility to the environment and are committed to playing our role in developing technology solutions in cars, fuels and infrastructure to address climate change - this award shows we are heading in the right direction.”

This is the latest in a long line of awards for Jaguar’s flagship model, which last year further demonstrated its fuel economy credentials by covering 1000.2 miles on a single tank of fuel – the average fuel consumption hitting 53.5mpg* which equates to 139g/km of CO2.

The all-aluminium XJ, face-lifted for 2008, boasts an all-new distinctive design and features a host of state-of the art-technologies including the sound-deadening ‘Vibramount’.  Supplied by Avon this technology was nominated for an innovation award at the Automotive News PACE (Premier Automotive Suppliers’ Contributions to Excellence) Awards in New York. ‘Vibramount’ has helped the XJ Diesel gain its reputation for world-class smoothness and quietness by countering engine movements to eliminate vibration and noise. Refinement has been improved whilst allowing ride and handling to be optimised.

In the UK, the Jaguar XJ boasts just over 20% share of the large luxury segment and sales in 2006 were up 25% over the previous year. This serves to demonstrate that the XJ is a car that continues to exceed expectations and attract customers who simply love to drive. It was recently voted Luxury Car of the Year in the Business Car Awards.