The New Jaguar XJ is Selling Very Well

Sales of the new Jaguar XJ, which arrived in dealers at the end of May, have helped Jaguar to a great sales result for the first half of 2010, along with a strong performance for XF and XK.

In its first full month on sale, the XJ has taken the market lead outselling the Mercedes S Class and BMW 7-Series¹.

Geoff Cousins, Managing Director, Jaguar UK said: "Like the XF, 60 per cent of people that have ordered an XJ are new to the Jaguar brand, with owners of premium German brands proving to be the keenest to buy an XJ. This highlights just how well the XJ has been received among Britain’s leading businessmen.

“The modern Jaguar showroom is now complete – with the new XJ joining the XF and XK in UK showrooms during May. We have got off to a great start, with more than 600 new XJs already on the road in the UK and customer deliveries now starting in earnest.”

The XF continues to impress with a sales increase of nearly 50 per cent year to date and its thirteenth consecutive month on month improvement. In June 2010 the XF outsold all models of the Audi A6 and BMW 5-series². In the UK, 995 XF were sold in June 2010 compared to 884 the previous year, up 12.6 per cent. For the first half of the year, 6741 XF were sold in the UK up 47.6 per cent from 4567 sales.

Sales of the XK are also up 60.7 per cent in June with 188 cars sold compared with 117 last year. Year to date XK sales improved 22.5 per cent with 926 cars sold compared to 756 in the first six months of 2009. Overall, Jaguar has sold 8309 cars in the UK, a 42.5 per cent improvement on the previous year.3

In the UK, retail pricing of the XF range now starts at £29,900 for the 3.0-litre petrol. The 3.0-litre diesel model is available from £34,900 for the 240 PS engine while the 275 PS 3.0-litre Diesel S starts at £38,600. The top of the range XFR is available from £62,055. The XK range starts at £62,500 for the 5.0 n/a V8 petrol and the XKR starts at £75,500. The new XJ is priced from £53,900.

1. In June 2010, 295 XJ were sold compared to 214 Mercedes S Class and 173 BMW 7-Series (all body styles and engine variants)

2. In June 2010, 995 XF were sold compared to 968 Audi A6 and 937 BMW 5 Series (all body styles and engine variants)

3. Sales include XF, XK and XJ compared with the same period in 2009. The X-type has been discontinued.