Jaguar has revised the line-up of the award-winning XJ, offering customers even better value-for-money with a host of additional features now offered at no extra cost.
UK Managing Director, Geoff Cousins, said: "The latest Jaguar XJ already benefits from stronger exterior styling for a more assertive and sporting appearance, significant improvements to the interior, and the latest intuitive in-car technology.
"Recent improvements to the interior include an all-new seat design for improved comfort and support and heated front seats standard across the range while air-cooling is now standard on Sovereign models. The XJ also gained an increase in rear leg and foot room thanks to redesigned front seat backs, allowing easier access to the back seats.
"Within the large premium sector, the updated XJ range offers even more outstanding value-for-money for the luxury customer who seeks refinement and dynamic performance combined with a competitive fuel economy. With two highly acclaimed engines to choose from, the XJ is undoubtedly a smart choice for buyers in today's market."
For the second year running, the XJ 2.7-litre diesel was named Britain's Greenest Luxury Car in the Environmental Transport Association's 2008 Car Buyers Guide. The award recognises Jaguar's commitment to delivering CO2 and fuel consumption advantages to customers, with the development of industry-leading diesel engines and application of advanced lightweight aluminium vehicle architectures.
Renowned for its all-aluminium body construction, the updated Jaguar XJ line-up offers a choice of two engines for customers - the Jaguar XJ diesel which offers drivers of luxury saloons the option to choose a car with combined fuel economy of 35.0mpg and CO2 emissions of only 209g/km - an improved figure for 2009, or the mighty 4.2-litre supercharged V8 petrol which has been named 'Super V8'.
The Jaguar XJ Executive 2.7-litre DieselThe Executive is priced at £44,599 and now includes satellite navigation as standard as well as front and rear parking aids, Bi-xenon headlamps with headlamp washers, bright mesh lower grille and side vents and Jaguar tread plates.
The Jaguar XJ Sovereign 2.7-litre DieselThe Sovereign is priced at £50,472 and features 20" Takoba wheels as standard along with 16/16 soft grain leather heated and cooled seats with embossed front headrests and a leatherette instrument panel and grab handles, plus Jaguar tread plates and front and rear lambs wool rug set.
The Jaguar XJ Sovereign adds to the Executive specification with DAB (Digital Audio Broadcasting), metallic paint, power fold mirrors, heated rear seats, premium sound system with six CD changer and Jaguar Voice.
The Sport Premium specification is no longer available in the Jaguar XJ.
The Jaguar XJ Super V8 4.2-litre PetrolThe Super V8 is priced at £57,760 and features the critically acclaimed 4.2-litre supercharged engine previously found in the Jaguar XJR and boasts a luxurious interior with chrome side vents and Rich Oak veneer as standard.
Other standard features offered with the Jaguar XJ Super V8 option include Jaguar's high performance braking system with black painted callipers and a Super V8 badge.
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