Prowl The Streets In Jaguar's New Urban Golf Game

Based on the new underground sports phenomenon of urban golf, a brand new game hits the streets this week with the launch of the Jaguar Urban Golf game (www.jaguarurbangolf.co.uk ). The car-maker has a long heritage in golf and has decided to update its involvement to promote its Jaguar S-TYPE R model, giving us an insight into the urban golf craze. The game is played on streets and pavement rather than greens and fairways and players will find that lamp-posts and skips replace traditional hazards of bunkers and the rough.

The game sports nine holes, with features including multi-storey car parks, underpasses, ponds and deserted building sites. Created in 3D Shockwave to make full use of 3D graphics acceleration, the game uses fully rendered models of city objects like parking meters and bollards, as well as the S-TYPE R itself, which ‘tours’ each hole with a ‘drive-by’. Real London buildings have been used for architectural textures, while the game is framed within a Jaguar dashboard, and incorporated into the game as part of the console. Users compete against the computer, with high scores automatically being registered on the game’s high score table.

The top three scorers in the competition will win a days golf with top European tour golfer David Howell at an exclusive Surrey golf club. David Howell is ranked in the world’s top 50 players and was runner up in The Daily Telegraph Dunlop Masters competition in May. In addition there will be golf related prizes to be won each week.

Rod Wilkinson at Jaguar, comments, “Golf is a sport that enjoys tremendous standing and it is attracting many younger players at the moment. Jaguar has a great heritage in the sport and our decision to take it online with urban golf is a great way to connect to a young, urban audience.”