New Look Jaguar S-TYPE For 2008

The 2008 Jaguar S-TYPE revealed today at the Bologna Motor Show now offers customers even better value for money, with specification enhancements and reduced prices on a number of models.

The S-TYPE continues to be respected and admired by customers throughout the world. At an emotional level, S-TYPE owners are attracted by its individuality, iconic design and sporting performance. But there are also a host of rational reasons why buying an S-TYPE makes sense. A range of three engines - from the acclaimed twin-turbo V6 Jaguar diesel engine that offers impressive performance alongside outstanding fuel economy, through to the mighty 4.2-litre supercharged V8 - and the availability of manual and automatic transmissions gives S-TYPE customers a choice of rewarding powertrains. Every S-TYPE has a broad equipment specification, including many of Jaguar's latest technical features, and of course craftsmanship and quality are high on the list of attributes.

For 2008, all S-TYPEs gain the sporting S-TYPE R bumper and mesh grille. The new look at the front is both contemporary and more dynamic, giving every model a more poised and powerful appearance. An upgraded range of alloy wheels adds to the sporting appearance of the 2008 Model Year cars. A multi-spoke 17-inch Antares wheel is now standard on the least expensive models, while all SE versions now feature the 18-inch Triton alloy wheel. The highly successful Limited Edition XS model has also replaced the existing S-TYPE Sport model with a dynamic Exterior Styling Pack, Sport interior and 18-inch Mercury wheels. At the top-of-the-range, the S-TYPE R now comes with a stunning 19-inch wheel - the Barcelona - as standard.

The S-TYPE's interior is also upgraded, with the introduction of multi-function seats with non-perforated leather in a more contemporary style instead of the previous Classic seat for all SE models. The entry-level cars now come with Jaguar's acclaimed six-speed automatic transmission, leather seats and a leather-trimmed steering wheel as standard, while a new Satin Mahogany veneer is available as an option across the range (excluding XS). Choice is further extended with the availability of a new Ivory and Charcoal leather colour combination for SE models. With technical excellence and innovation very much part of the S-TYPE's appeal, Rear Park Assist has become standard on all models.

UK Managing Director, Geoff Cousins, said: "From the quiet, refined 2.7 diesel engine to the hard-charging 'R', the S-TYPE range has always been an attractive proposition. These specification enhancements offer our customers a real value-for-money proposition - to my mind, there has never been a better time to re-appraise the S-TYPE range. Whether petrol or diesel, the S-TYPE delivers a combination of bold, athletic styling and unrivalled emotional appeal underpinned by outstanding driving dynamics."