The New Daimler Super Eight

Daimler owners are making a statement with the car that they drive. They are telling the world what they want and expect from the Daimler marque - a car of quality, beauty and unparalleled craftsmanship: A car like the new Daimler Super Eight.

Daimler returns to the new car showroom this autumn with an all-new model, the Super Eight.

For over a century the mention of the Daimler name or the sight of the unique fluted radiator grille has evoked the memory of a succession of classic automobiles. From the famous Double Six V12-engined Daimlers of the 1920s that were owned by King George V of England, through to the Sovereign and Double Six models of the 1960s and ’70s, Britain’s oldest and most respected marque has signified luxury, sophisticated style and individual statement. For 109 years Daimlers have been bought by people who expect the best and appreciate the authenticity and craftsmanship that a Daimler can offer. In the 21st century nothing has changed.

Owned by Jaguar since 1960, Daimler is proud to start the next chapter in its distinguished history with the unveiling of a new model, a car that reaffirms the marque’s valued position in the marketplace and offers the large number of loyal Daimler owners and enthusiasts around the world the opportunity to enjoy a new model that reflects their motoring desires and lifestyles.

Daimler returns to the market with this new car following a groundswell of customer demand. Daimler owners expect the best of everything and compromise on nothing, which is the philosophy behind the new Super Eight. From refined performance and comfort through to distinctive but timeless design, the new Daimler will give customers the opportunity to experience the latest in automotive technologies whilst making a discreet but confident statement about themselves.

"We know that customers who buy Daimlers - like their Jaguar counterparts - are immensely loyal to the brand. When they come to our showrooms to buy the new Daimler Super Eight, they will not only enjoy driving and being driven in the most advanced Daimler ever, but they will also receive the bespoke and personal service that makes the Daimler ownership experience so special from the very first moment," says Bibiana Boerio, Managing Director, Jaguar Cars.