Jaguar Becomes Official Automotive Partner of The Jockey Club

Jaguar XFR
Jaguar XFR

The largest commercial group in British horseracing The Jockey Club has announced that it has entered a commercial partnership agreement with Jaguar, with the manufacturer becoming its first ever Official Partner.

The Jockey Club operates Jockey Club racecourses, 14 leading racecourses; Jockey Club Estates, which includes the running of training grounds; The National Stud breeding and education arm; and charity Racing Welfare.

The partnership includes Jaguar providing VIP transport at the Jockey Club's Aintree, Epsom Downs and Newmarket Racecourses.

Also, Jaguar is provided with the use of Jockey Club brandmarks and the designation "Official Automotive Partner of The Jockey Club"; branding slots on-course and online; being able to offer experiences for customers and stakeholders as well as promotion in The Jockey Club's marketing and communication materials.

Simon Bazalgette, Group Chief Executive, The Jockey Club, said: "We are absolutely delighted to announce this groundbreaking deal with Jaguar, which is one of the most recognised automotive brands in the world with tremendous British heritage.

"That makes Jaguar an excellent match for us, given our long history at the heart of British racing, which is revered as the best in the world.

"Like Jaguar, our commitment to quality and innovation is second to none, and we're excited about what we can achieve through this partnership for the good of racing."

Geoff Cousins, Managing Director of Jaguar UK, said: "We are very excited to become the first Official Partner of The Jockey Club, a group that boasts strong heritage and a bright future. Racing is something of a British institution that attracts attention from all areas of the country.

"This initial one-year deal sits within an overall sports strategy to encourage reappraisal of Jaguar by new customer groups. We are very proud of our current product line-up and look forward to working with The Jockey Club to encourage race goers to get close to the XF, XJ and XK."

Published : 19/05/11 Author : Staff

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