At the 2011 Scottish car of the Year presentation ceremony, Jaguar was presented with three awards, with the Jaguar XF being named best Diesel Car, the Jaguar XKR-S Best Sports Car and the jaguar E-TYPE named as the Most Iconic Car of the Part 50 Years.
Jaguar's Dumfries-born Director of Design, Ian Callum, said; "To win three categories at the Scottish Car of the Year Awards is very special. Such accolades for our new cars alongside recognition of our heritage demonstrates that Jaguar's mix of sporting DNA, current design direction and class-leading engineering is a successful one. These awards are important to everyone at Jaguar and our dealers across the country."
Journalists from the Association of Scottish Motoring Writers (ASMW) assessed the Jaguar XF 2.2 diesel with an 8-speed gear box on Scottish roads, receiving praise from ASMW Secretary, Stephen Park, who commented: "'Diesel cars are now about so much more than just fuel economy. We expect superb refinement and a great drive as standard, so to win this award needs a truly polished performer. With a superb drive and a whisper quiet cabin, our winner stands out for its class and economy, not to mention low emissions that appeal to both private and company car drivers."
Of the Jaguar XKR-S, Stephen Park said: "It’s easy to be impressed by fast cars, but this year’s sporting category winner simply took our breath away. Jet-like pace that sees the speedo needle ready to take off is a given, but we’re also looking for something with first class credentials as a desirable car for every occasion. Silky looks combined with steely performance made this a simple choice of heart and head."
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