Jaguar has announced a new partnership with The Lawn Tennis Association (LTA) to become the Official Vehicle supplier of British Tennis. The partnership, which lasts for an initial three year period, will see Jaguar as an Official Supplier to the AEGON British Tennis Series as well as the Great Britain Davis Cup Team. To support their new involvement in tennis, Jaguar has also agreed to sponsor the AEGON Masters Tennis 2010 at the Royal Albert Hall. An event which features players such as Tim Henman and Greg Rusedski.
The LTA sponsorship deal includes access to the National Tennis Centre which will provide an opportunity to support the 'Jaguar Academy of Sport' - a scheme which aims to recognize, celebrate and inspire the very best of British sporting talent and success.
Jaguar will receive a host of commercial rights including player appearances at the AEGON Tennis Series events at Queens, Edgbaston and Eastbourne as well as tickets, hospitality, event branding and product placement, providing exclusive opportunities to showcase the Jaguar range of Jaguar XJ, Jaguar XK and Jaguar XF cars.
Lawrence Robertson, head of commercial at the LTA said: "We're delighted to welcome Jaguar as a partner of British Tennis. As an iconic British brand with shared interest in helping develop young stars of the future through their Jaguar Academy of Sport. We look forward to developing a close working partnership with them over the coming years."
Geoff Cousins, Jaguar UK managing director, said: "Tennis has far-reaching consumer appeal in the UK and through this partnership with the LTA we hope to leverage our similarly diverse XJ, XK and XF car range. The Jaguar Academy of Sport is growing from strength to strength and we look forward to working with the LTA as two great British brands."
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