Isuzu Rodeo Denver Max
Isuzu Rodeo

There is something particularly American about pick up trucks. They seem to go together with cowboy hats, drive in movies and rodeos. It is little wonder then, that Isuzu chose to name its one-tonne, ‘lifestyle’ pickup Rodeo, when it was launched in 2002.

Actually, that is not strictly true - in Thailand, where it is built, the Rodeo is known as the D-Max and bears the distinction of being the country’s best-selling vehicle, ever. It became known as the Rodeo when distribution rolled out into other countries, including the UK, in 2003.

2007 has seen an extensive facelift along with a few other tweaks in the expectation that the new vehicle will expand the list of accolades awarded to the previous model. Such titles as, ‘Best Double Cab Pickup’ from Used Car Buyer; ‘Lifestyle Pickup winner’ - 4x4 magazine, ‘2005 Towcar of the Year’ (Utility Class) - Caravan Club and ‘Best in Class’ from What Van?, all serve to set the illustrate the quality of the new version’s underpinning.

The new Rodeo doesn’t have the curves of the latest Mitsubishi L200 and is more akin to the Nissan Navara, but the completely new front end manages to be softer but more aggressive, at the same time. The new bonnet with intercooler intake pod helps to make the car appear more purposeful, while the new grille, bumper and projector-type headlamps bring it right up to date.

At the ‘business end’, there’s a new tailgate and re-designed lights and the side panels of the load area are smoother than before. The Rodeo retains the wide track under heavy wheel arches and extensions. On the test car, this was emphasised by the addition of chunky side steps or ‘running boards’, which could have looked silly but instead give the Rodeo a sense of fun.

I have mentioned the ‘business end’ and, for sure, the Rodeo is a utility vehicle, however, there are both good and bad points to this depending on your standpoint. For instance, a business user will appreciate that because of its 1,000kg-plus, payload capability, it allows a registered company to reclaim VAT. What is more, according to Isuzu, the Rodeo is the only vehicle in its class to be digital-tacho capable.

Published : 20/09/07 Author : Melanie Carter

Isuzu Rodeo News

This is a 15-year+ news article, from our Isuzu archive, which dates back to the year 2000.

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