Hyundai has once again shown its commitment to football on a major scale with the announcement that it will be the official automotive sponsor of the UEFA Euro 2004 tournament in Portugal.
The announcement was made at a special ceremony at UEFA’s European headquarters in Nyon, Switzerland on 3 March by UEFA Chief Executive Gerhard Aigner and Hyundai Motor Company President and CEO Dong-Jin Kim.
Hyundai Motor Company will also supply a large number of vehicles to officials and organisers of Euro 2004 to help with the logistics of the massive operation.
The announcement comes hot on the heels of the news Hyundai will be the official automotive sponsor of the FIFA World Cup 2006 in Germany. The company also carried out a similar role for Euro 2000 in Holland and Belgium and the FIFA World Cup 2002 in Korea and Japan.
Football sponsorship has proved to be of major benefit to the company as an awareness exercise, with 1.5 billion people (a quarter of the world’s population) watching the 2002 World Cup Final between Brazil and Germany alone.
Mr Aigner said: "We are very proud Hyundai has signed up as the official automotive partner for UEFA Euro 2004. The UEFA European Football Championship in Portugal will be one of the world's largest sporting events, celebrating European football at its best. I am very pleased that we will have Hyundai in our family of official partners for the UEFA Euro 2004 tournament."
Dong-Jin Kim said: "It is an extraordinary privilege for Hyundai Motor Company to strengthen its partnership with UEFA by sponsoring UEFA Euro 2004. I am very pleased and proud that we are supporting this sports event – one of the most popular in the world."
Dutch legend Johann Cruyff also attended the ceremony; he will once again be Hyundai Motor Company's football ambassador and play a major role in the run up to Euro 2004.
Hyundai Motor Company joins Canon, Carlsberg, Coca-Cola, JVC and McDonald's as official partners for Euro 2004.
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