With England’s Euro 2004™ campaign under way, research issued today by Hyundai, official partner of UEFA Euro 2004™, has found that the nation’s businesses might find themselves short staffed on Thursday (17 June 2004) as fans prepare to skip work to watch England’s big game against Switzerland.

England’s second match of Euro 2004™ kicks off at 17.00 (BST) and 62 per cent of fans questioned in Hyundai’s nationwide survey of over 10,000 football fans, said they will be taking the day off or bunking off work early to make sure they see every kick.

It would also appear that the nation’s football fans are more passionate about the beautiful game than spending time with their partners. Less than 10 per cent of fans will be watching England’s matches with their other half, with 67 per cent instead preferring to cheer on the boys with mates in the pub.

Hyundai’s spokesman, Rodney Kumar, said: "It seems that the majority of the country’s workforce will not be where they should be when the action kicks off on Thursday. Euro 2004™ is a special event in the football calendar and fans want to see the full match, so for most, skipping work early is the only way."

Following these startling results, Hyundai has installed a number of big screens in its High Wycombe head office for staff to watch the game, so it will be business as usual for customers.


Published : 15/06/04 Author : Melanie Carter

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