Hyundai Making Beautiful Music

Hyundai’s electronic auction system, for selling nearly new cars to dealers, has marked its 50th staging recently - with the chance for one lucky dealer to win a top-of-the-range Bang and Olufsen audio system.

The auction has operated successfully for 18 months and to mark the 50th running, RL Polk Global Remarketing (which operates the system on Hyundai’s behalf) provided the sophisticated audio system as a special prize.

There were some 80 cars available for dealers to bid on, including, for the first time the new Tucson. For each car a dealer bought, they were given a token. At the end of the auction all those tokens were put into a hat and one winner chosen.

The winning dealer was Milton Keynes Autorama in Buckinghamshire. Mike Crocker, Business Development Director for RL Polk and Ralph Cadman, Sales Operations Manager for Hyundai UK, presented the prize to Autorama staff.

Ralph Cadman, Sales Operations Manager, said the introduction of electronic auctions to handle the selling of ex-company and staff cars, had revolutionised the disposal process for Hyundai.

He said: "It’s made the whole process so much easier; it took just 90 minutes to sell 80 cars. Dealers have a much better chance of getting the cars they want, they do not physically have to leave the dealership, and we don’t have to move large quantities of vehicles around the country - so it’s a win-win-win for us all."

Hyundai’s electronic dealer auctions take place every two weeks, and regularly 40-45 dealers take part in each one. The system has recently become even more sophisticated, with dealers able to receive text messages on their mobile phones alerting them to the next auction.

Hyundai has sold 4,500 cars to dealers through the electronic auction system since it was introduced.

Published : 06/11/04 Author : Melanie Carter

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