Hyundai Customer Loyalty Ranks Among Highest In Industry

(Seoul, Korea) When it comes to American customer loyalty, the Hyundai brand ranks above the industry average, according to JD Power’s 2003 Customer Retention Study.

The study found that 54.3 per cent of Hyundai car buyers expressed satisfaction with their car and intended to repurchase a Hyundai. The Hyundai name ranked seventh on the list between Lexus and Cadillac.

Park Hwang-Ho, Hyundai Motor Company President, said: "We’re not only winning over new customers but we’re keeping more and more of them. This is great news and further proof that our quality improvement efforts are paying off."

The JD Power study is based on responses from 177,000 new vehicle buyers, out of which 106,418 replaced a previous vehicle that was originally purchased new. The study measures the ability of marque names to retain their owners who are once again in the market for a new vehicle.


Published : 08/01/04 Author : Melanie Carter

Hyundai News

This is a 17-year+ news article, from our Hyundai archive, which dates back to the year 2000.

If in doubt check with your local Hyundai dealer as car prices and technical data will have changed since 2004.

Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.

Hyundai Images

Hyundai Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.

Copyright

The car news and images remain the copyright of the rights holder and may not be used without their consent.