The Hyundai i10
Hyundai i10 (2009)

The government's scrappage scheme has turbocharged Hyundai's sales success story, helping the Korean car maker overtake big name rivals including Renault and Fiat in the sales charts.

Hyundai sales last month leapt up 36.61 per cent to 3,325, making it the fastest-growing major car manufacturer in Britain. Overall car sales for the total market fell 24.77 per cent for the month.

Although some of Hyundai's success can be attributed to the scrappage scheme - which came into operation on 18th May 2009 - there was also a rise in non-scrappage customers, proving there is an underlying demand for the company's products.

Take out fleet sales and only count the 'retail' sector of the market and Hyundai's performance is even more impressive, taking a 3.82 per cent market share. That's enough to put the company in 11th place overall, overtaking Nissan and snapping at the heels of Citroen and BMW.

Tony Whitehorn, Hyundai UK's managing director, said: "It has certainly been an amazing month for us, but we could have sold even more cars if we could have got them. Our dealers have taken more than 9,000 orders in the past four weeks - that's almost a third of the total number of cars we sold in all of 2008, and a massive 750 per cent increase in the number we'd normally expect to sell in a month.

"Our import centre at Tilbury is working flat-out for 24 hours a day to make sure the cars get out to dealers as soon as possible, and then on to the customers who are waiting for their new Hyundai."

The most popular models are the Hyundai i10, i20 and i30 with 1065, 1051 and 894 sales respectively. There is already a waiting list for the Hyundai i10, with delivery times for the entry-level model now being quoted in August 2009. Cars being scrapped in exchange for a Hyundai i10 include a Range Rover, Mercedes S500 and several Jaguars.

Prices including scrappage for the Hyundai i10 start at £4,995. The Hyundai i20 starts at £5,995 including the allowance while a Hyundai i30 can be had for just £7,995.


Published : 04/06/09 Author : Staff

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