Hyundai has ranked as one of the world's greenest brands, according to Interbrand, thanks to the Blue Drive eco-friendly strategy and zero-emissions hydrogen fuel-cell vehicle development.
Interbrand's global report ranks Hyundai in 11th place out of 50 of the agency's Best Global Green Brands. Out of the seven automotive brands, Hyundai came in fourth place.
Of Hyundai, the report said: "The company is so confident in its fuel efficiency that starting this year it is reporting monthly fleet fuel efficiency figures in the U.S.
"Hyundai has recently seen strong improvements in energy, GHG emissions, water, waste, and toxic emissions."
Over 10,000 respondents from 10 countries were questioned for the survey covering each company's environmental record as well as perception of the company by consumers. Factors included performance, environmental impact, sustainable growth strategy and corporate social responsibility programs.
Blue Drive, launched by Hyundai in 2008 covers all of the company's eco-friendly technologies and products which contribute to higher fuel efficiency and lower emissions including petrol, diesel, electric, hybrid and hydrogen fuel-cell engines.
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