Honda’s new petrol electric Civic IMA will be no more expensive to buy and run than a conventional Civic when UK sales start, 1 May. Available with SE Executive trim, the new 4 door Civic with "IMA Inside" will cost £14,995 on the road. But, for buyers taking advantage of the recently confirmed £1000 Powershift subsidy, the net price effectively becomes £13,995 – making the IMA model as affordable as a regular Civic 1.6 SE Executive 5-door hatchback.
The move clearly signals that customers need have no fear of this new technology. They will be able to purchase the vehicle confident of there being no hidden repair costs. And the long warranty will make the Civic IMA much more appealing to subsequent used car buyers.
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