Honda have launched the ‘Honda Price Promise’ which matches like-for-like quotes for servicing, repairs, new tyres or MOTs from any ‘VAT’ registered garage within a 10 mile radius of the site.
This new customer proposition addresses the unfair perception that franchised dealerships are more expensive than independent workshops or national fast fit chains – a perception recently registered by a survey carried out by Impetus Automotive. The report found that over 66 per cent of the 1,250 people questioned believed that a franchised dealer was ‘always more expensive’ than an independent workshop.
This initiative will be running until 31st March 2013. To take Honda up on this offer, all customers need to do is get a quote in writing from another ‘VAT’ registered garage who use genuine Honda parts and take it into their local Honda dealership.
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