Honda Insight's Ecological Drive Assist System

Honda has announced a new Ecological Drive Assist System to help drivers achieve better fuel economy. The technology will feature on the new Honda Insight family hybrid car, which goes on sale in spring 2009.

It will be the world's first system to combine three different functions to enhance fuel economy: an ECON Mode which controls engine, transmission and other powertrain components to support more fuel-efficient driving; a guidance function that helps drivers become more fuel efficient behind the wheel using the colour of the speedometer display; and a scoring function that provides instant and long term feedback on driving techniques, after each journey.

Honda developed the Ecological Drive Assist System to help its customers improve their fuel economy in real world conditions. The scoring function provides cumulative, long-term feedback through graphic 'leaves', which 'grow' over time as drivers learn and then implement a smooth driving style that boosts fuel economy. The visual nature of the scoring function display makes it easy and enjoyable for drivers to improve the efficiency of their driving skills over time.

"Hybrid technology delivers great fuel economy and low emissions, but these can both be affected by driving style," says John Kingston, Government Affairs and Environment Manager at Honda (UK). "This new package encourages greener, more efficient driving, in a fun and engaging way."

The technology will further boost the appeal of the Honda Insight, which is due to hit UK showrooms in the spring next year. Honda has already announced that the 5-door family car will be significantly lower in price to any other hybrid on the market, making petrol-electric technology accessible to more people.

A production version of Insight will be unveiled at the Detroit Motor Show, in January 2009.