The Honda Insight - The UK's Most Affordable Hybrid

Pricing for the all-new Honda Insight has been announced, making it the most affordable hybrid on the market, and one of the lowest-priced 'green' cars.

The entry-level SE model is available from £15,490 (OTR), appealing directly to C-sector customers looking for a practical, economical family hatch with low-emissions.

The Honda Insight SE, with CO2 emissions of 101g/km and combined economy of 64.2mpg, offers an excellent value-for-money specification with 15-inch alloy wheels, climate control air conditioning, electric folding door mirrors, front and rear electric windows, steering wheel audio controls and VSA as standard.

The generously-equipped ES grade is expected to be the best seller. Priced from £16,790 (OTR) it includes the following kit, over and above the SE grade: 16-inch alloy wheels, auto lights and wipers, cruise control, front fog lights, heated front seats, leather steering wheel and gear knob, paddle shift, privacy glass and USB port for MP3 players.

Hands Free Telephone and DVD Satellite Navigation come as standard on the £18,390 (OTR) ES-T model; a high specification car that's likely to prove popular in the fleet market.

Honda's own research has found that most drivers think hybrids are more expensive and in the past this has stopped them adopting the cleaner engine technology.

In the most recent public survey, of those who wouldn't consider a hybrid vehicle, 40 per cent said price is the main reason they're put off.

For most drivers, hybrid cars have been viewed as an expensive alternative to petrol and diesel models, seen as a status symbol. The Honda Insight - and its lower price position - will make hybrid technology available to more people, including car buyers who would never have considered a hybrid before.

In addition to its lower on-the-road price, the Honda Insight offers many running cost savings, too, including reduced road tax (just £15 per year), low company car tax, congestion charge exemption and of course, fewer trips to the filling station.