Research conducted by Honda (UK) has found that nearly half of all parents who drive their children to school, take only one child in their car. As a result there are over five million empty seats on Britain’s school run every day.
Honda’s survey also reveals that if half of parents on the school run agreed to take just one additional child in their car, over 500,000 cars would be removed from UK roads at peak times.
“Motorists always dread the extra congestion on the roads when the school term starts,” says Edmund King, Executive Director of the RAC Foundation. “Many parents of children who live further afield could show more innovation by car sharing on the school run. This can save time, money, congestion, aggravation and pollution.
“By car sharing in a modern people carrier, such as the Honda FR-V, the young occupants will be offered a greener, cleaner, quicker and safer ride.”Lift-sharing potential
Encouragingly, the research also showed willingness from parents, with over half the respondents saying they would like to lift share in future and recognising the environmental, financial and congestion benefits of doing so.
Importantly, Honda’s research found that parents are able to share lifts – 60 per cent said they knew of another child within 500 metres of their home that attended the same school as their own child.
Lift sharing schemes are becoming increasingly popular around the UK, thanks to organisations like Liftshare.com.
“There is a strong case for car sharing on the school run and we are actively working with schools to set up official lift share schemes,” says Ali Clabburn, Managing Director of Liftshare.com. “Honda’s research shows what a small contribution can really do. In fact, our own research has shown that lift-sharing in a car – like the Honda FR-V – on the school run can be as economical and environmentally friendly as travelling by bus.”
He adds: “People often think their journeys are unique, but approximately a third of our registered members have found a match for their journeys and with more schools signing up for lift share schemes, we believe this pattern will be reflected on the school run too.”Honda’s FR-V is ideal for lift-sharing because…
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