Honda held the first-ever takeover of Times Square in 3-D technology to support the American launch of the Honda CR-Z sport hybrid on Thursday 23rd September.
The event marked the first time 3-D footage to be broadcast in a public area. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD screen and Sony provided 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models were distributing copies of their special 3-D October issue and Honda sponsored a special performance from chart-topping hip-hop trio, N.E.R.D.
"To bring attention to the synergy of sport and hybrid that the CR-Z offers, the advertising campaign relies on a variety of non-traditional elements- like 3-D technology - to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square integrates advertising, gaming and music into a single, memorable event."
The Honda CR-Z is already on sale in the UK with prices starting at £16,999 for the CR-Z S.
This is a 11-year+ news article, from our Honda archive, which dates back to the year 2000.
If in doubt check with your local Honda dealer as car prices and technical data will have changed since 2010.
Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.
Honda CR-Z Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.
The car news and images remain the copyright of the rights holder and may not be used without their consent.