Honda Funds Short Film On The Fun Side Of Modern Conscience

Honda (UK) has teamed up with global short film label Future Shorts to offer an upcoming director funding for a documentary. The film will focus on Future Shorts founder Fabian Rigall on this week's Brighton to London Eco Rally (7th July 2010), during which he'll drive the new Honda CR-Z hybrid.

Four leading directors from the commercial, music video, documentary and feature film industries were offered the chance to submit a creative pitch to win a £5,000 grant to fund a short film. Music video and documentary maker Tom Haines was chosen for his pitch based on the theme of 'the fun side of modern conscience'.

The finished film will be distributed via the Future Shorts network, including its popular You Tube channel, and will also be hosted on Honda websites.

Honda's partnership with Future Shorts follows the company's recent 'Dream Factory' activity to promote the launch of the Honda CR-Z sporty hybrid. Through a website, a limited edition book, an eclectic exhibition in London, and a series of nationwide workshops, the Dream Factory celebrates the UK's most exciting cultural innovators.

The work of each of the pioneering individuals - musicians, artists, filmmakers and social entrepreneurs - share common themes that reflect the values of the Honda CR-Z hybrid coupe: delivering fun, great design, with a modern conscience.

Fabien Rigall, founder of Future Shorts, says: "The Honda Dream Factory is an innovative and engaging campaign that we are very excited to be involved with. We look at this as a social adventure, one that will inspire those to tell stories through fresh original thinking that completely reflects what Future Shorts is all about.