Ford Transit Drives New Value To Britain's Van Market

Ford Transit

As Britain's market leading van manufacturer, Ford has taken another step to respond to the needs of Britain's businesses. Prices on 17 Ford Transit models have been reduced with savings from £100 to £1,450 effective immediately. The savings reflect the evolving commercial vehicle market and intensity of competition. The price reductions are good news particularly for operators who need more than 2.6 metres of load length.

The reductions are on the following vans and double-cab-in vans and apply to diesel, petrol and LPG variants:

"The commercial vehicle market is driven by business people and their demands are always changing. As market leader they look to us first to respond to their needs," said Gary Whittam, Commercial Vehicles Director, Ford of Britain. "The one tonne medium and long wheelbase market has grown and we are determined to show that Transit offers the best package of functionality and price for these customers. That's why we've realigned the pricing of our high payload, medium and long wheelbase base models up to 3000kg GVM," he added.

Transit has remained Britain's best-selling medium commercial vehicle for 38 years. Responding to the highly competitive and price sensitive medium van market is one of the reasons for its ongoing market success. Transit sales are already up on the same time last year with 58,404 by end Sept, almost 32 per cent of the market. The nearest competitor has sold 17,744 vans, just under 10 per cent of the market.

Published : 20/10/04 Author : Melanie Carter

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