The Ford Visos
Introduction: Derrick Kuzak, Vice President – Product Development, Ford of Europe

This business is about cars. Cars are about passion. And passion is about indulging the senses: the feel of the road… the smell of leather… the sound of an engine… and most of all the looks of a well-styled machine.

Good looks on a car can be understated and functional. Good looks can also be outrageous and seductive. But good looks always make a statement – about who you are and what you stand for as a company.

That’s why we’ve created the Ford Visos.

The Visos whispers passion in every curve, every seam, every angle. It is an emotional prodigy of our young and eager design team. It’s the first bespoke design study we’ve treated ourselves to in several years.

But most importantly it is a Ford. It speaks Ford’s design language, the visual culture that unites all the members of our family of cars. It builds on a history of Ford icons like the Model-T, the GT 40, the original Escort, the Puma and the Capri. And it says something about where we’re heading in the coming years.

Of course we also let our technology team in on the party as well. The Visos is a showcase for new ideas in automotive electronics, use of space, and interaction between man and machine.

The Ford Visos. It’s about the future of the blue oval. It’s about a great team. It’s about passion.

continues... | Part Two

Published : 20/09/03 Author : Melanie Carter

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