Ford Motor Company Limited is highlighting its commitment to diversity, by sponsoring two popular London events in the next fortnight, expected to attract around 200,000 visitors.
The Respect anti-racism festival and the Pride in the Park gay and lesbian event are backed by two Ford employee groups - FAAN (Ford African Ancestry Network) and GLOBE (Gay, Lesbian or Bisexual Employee group).
Respect is being held on 19 July at the Dome in Greenwich in honour of murdered teenager Stephen Lawrence who died ten years ago. Ford is donating a special edition Ford Focus Ebony as a prize in a draw for the Stephen Lawrence Trust and the company will also sponsor the Choice FM stage. Ford is also linking up with the Kick Racism Out of Football organization at the event to promote an anti-racism message with a new interactive game called Supercharged Soccer.
Ford is one of the main sponsors of Pride in the Park – Britain’s largest gay, lesbian, bisexual and transgender celebration – in Hyde Park on 26 July. Ford has donated a SportKa to the Terrence Higgins Trust – the UK’s leading HIV and AIDS charity, and is sponsoring the Urban Music Dance Tent, with free T-shirts and music CDs. The massive open-air festival follows the traditional Pride Parade through central London and should attract over 60,000 visitors.
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