Ford Motor Company Limited is sponsoring MELA 2002, one of Britain’s biggest celebrations of Asian culture and lifestyle.

The three day MELA 2002 event, which takes place at the NEC in Birmingham from 18 - 22 October, is a showcase of Asian life with five interactive pavilions focusing on fashion, food, entertainment, music and careers.

Ford is the main sponsor and will have a number of vehicles on display including Street Ka, Fusion, Focus RS and New Fiesta. Our recruitment staff will also be on hand to answer questions on job opportunities at Ford.

Peter Fleet, Marketing Director, Ford of Britain, said: "We are proud to be title sponsor of MELA 2002 and are delighted to support this celebration of Asian culture and lifestyle. We hope that our involvement will help us develop new and longer-term relationships with Asian communities across the UK."

"Ford appreciates the rich contribution that the Asian community has made to life in Britain and to our company and we value highly the customer relationships that we enjoy with many Asian families and businesses."

Published : 27/08/02 Author : Melanie Carter

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