Ford Serves Up Product Feast At 2004 Sunday Times Motor Show Live

The Ford Fiesta ST
Britain’s favourite vehicle brand, Ford, is set to wow visitors to 2004 Sunday Times Motor Show Live with its largest ever stand and an unprecedented number of exciting new products and technologies.

A feast of new Fords will be presented on the 7,400 square metre spectacle, from fast Fiestas and sports diesels, to the stunning Ford GT. Highlights include:

All these new models are presented in a showcase emphasising Ford’s retail thinking. Ford extensively researched its stand layout; studying footfall and movement across a variety of stand designs and floor plans, grouping of different car models and creating ‘hotspots’ for visitor interest. The company also enlisted the expertise of The Imagination Group in planning its retail experience.

"We drew on our experience working with people at the leading edge of purest retail – Nike, Selfridges, Topshop, Coca-Cola, Samsung", explained Deborah Germaine of Imagination. "Today’s consumers are very sophisticated. They’re buying into a brand, an image, a lifestyle, and retailers have to provide an experience that encourages customers to buy into their offer; in the case of Ford the freedom of mobility.

"Motor show stands provide a temporary, highly focused retail experience which aims to leave visitors wanting more, with the ultimate goal of a sale. They need to communicate a brand’s values and products and engage visitors sufficiently to stimulate them to test drive vehicles and ultimately purchase products" she concluded.

Said Ford of Britain’s managing director, Paul Thomas: "As Britain’s favourite vehicle brand, Ford views the British International Motor Show with great importance and this year our presence is bigger than ever, with more new cars on show than ever. Motor shows are our biggest showroom, the chance to remind customers of everything we can offer and I believe the Ford range today truly offers something for everyone."

Published : 12/05/04 Author : Melanie Carter

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