With 4,500 square metres of stand space, 63 vehicles on display and some 100 staff on duty every day, Ford has pulled out all the stops to make a big impression at this year's British International Motor Show. And it's led to a stampede of visitors that's already breaking records, according to stand manager Andy Nicholson.

“Since yesterday (Friday) we've taken record amounts of customer data at the stand, and we've been working overtime just to keep up with the requests for information. But that's a nice problem to have,” he said.

Not surprisingly it's what Andy describes as the “sexy products” that have been the star attractions, in particular the funky Streetka convertible that was first seen in Birmingham in concept form two years ago, but is now ready to hit the road.

The Focus RS, which received its world debut in concept form at the Show two years ago, has also stirred the blood of visitors. And the Blue Oval's sporting connections have also been strengthened with the world debut of the Fiesta-based RallyeConcept, which is expected to go into competition within a year.

To help make for a more interactive experience, Ford has also created a “Destination Football” feature to celebrate its involvement in the national game. Table football games and skills displays from the 'freestylers' team provide a break from all the cars.


Published : 27/10/02 Author : Melanie Carter

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