A visit by HRH The Duke of Edinburgh to Ford’s stand at this year's Mobility Roadshow at Donington, near Derby, was the royal seal on a record event for Ford. Sponsored by Ford, a service called MAGIC was on hand to bring free motoring and mobility information to Britain's elderly and disabled community.
The new Focus C-Max, Ford’s latest Multi Activity Vehicle (MAV), on show for the first time in the UK, generated a lot of interest amongst visitors to the Ford stand, not least from HRH The Duke of Edinburgh, who visited the Ford stand on the first day of the Roadshow.
“Prince Phillip was particularly interested in the C-Max,” said Lindsay Black, Ford's Motability manager, “and had a lot of questions about the vehicle. He was intrigued by some of the adaptations fitted to the Ford cars on display.”
The MAGIC team arranged a record 640 test-drives over the weekend, with some vehicles, such as the Ford Fusion, Fiesta and Focus, fully booked up by 11am each day. The latest Durashift EST transmissions in the Fiesta and Fusion also proved a popular choice for test-drivers looking for a semi-automatic car.
The MAGIC skid car also attracted record numbers of people, keen to try out the converted Ford Mondeo which shows motorists how to deal with a skidding car in a controlled, safe way.
MAGIC ambassadors, including top UK wheelchair athlete Jason Richards, former Paralympian and mobility expert Paul Moore and disabled diving instructor Fraser Bathgate, were on hand to meet members of the public.
MAGIC stands for Mobility and General Information Centre. It was set up by Ford to provide free information on driving with a disability to all disabled people in the UK, regardless of what make of car they drive or want to drive.
To date, over 275,000 people have contacted MAGIC requesting information about a wide range of topics including:
This is a 18-year+ news article, from our Ford archive, which dates back to the year 2000.
If in doubt check with your local Ford dealer as car prices and technical data will have changed since 2003.
Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.
Ford Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.
The car news and images remain the copyright of the rights holder and may not be used without their consent.