Over 1,000 prizes up for grabs, including a Ford Fiesta Finesse

Parts Plus, Ford’s national network of specialist parts wholesalers for the independent motor trade, is putting over 1,000 prizes up for grabs in its latest sales promotion campaign, including the star prize of a Ford Fiesta Finesse.

Trade customers stand the chance of winning a wide range of top quality workshop equipment, worth between £20 and £2,500, as well as the star prize three-door Ford Fiesta Finesse 1.3 8v, worth around £8,000 on-the-road.

The bingo-themed ‘Eyes Down’ promotion runs from March 5 to May 31 and is open to proprietors of independent garages and bodyshops across the country, through their local Parts Plus supplier. The campaign involves bingo cards displaying a mix of products.

By ordering any of the parts shown on the cards, trade customers can complete a horizontal or vertical line, or fill in the whole card of 16 products. For bodyshops, the bingo cards feature order values rather than products.

Richard Lanceman, Wholesale Marketing Manager at Ford, said: "Parts Plus promotions such as this underline Ford’s commitment to the independent motor trade. We believe it’s important to reward the loyalty of our independent garage customers, who recognise the value of Parts Plus quality and reliability."

Further details of the ‘Eyes Down’ promotion are provided in a special March issue of Parts Plus magazine (Parts Plus Extra) which is distributed to 51,000 independent garages and workshops throughout the UK.


Published : 11/03/03 Author : Melanie Carter

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