Ford Of Europe Sets Record Pace For New Product Introductions

Ford of Europe is introducing six new products at the Paris Motor Show, bringing its tally to 32 in as many months. The record-setting pace is part of the Company's ongoing product led transformation strategy.

Ford of Europe Chairman and Chief Executive Officer, David W. Thursfield, said, "We are continuing to invest heavily in our product range, which is the strongest it has ever been. Meantime, we have reduced our costs by over $1 billion over two years, increased our plant utilization to 95 per cent, and reduced our number of assembly plants in Europe from 11 to six.

“All this has given us the flexibility to invest where it is most important – in developing exciting new products, such as the extensive range of small cars which we are presenting in Paris. Our strategy is to achieve sustainable profitability and increased market share by delivering class-leading cars and commercial vehicles to our customers. Never before have we seen such a pace of new model introductions."

Ford of Europe President and COO, Martin Leach, unveiled the new products on the Ford stand at Hall 1 in Paris. The new Fords included:

"We have completed the overhaul of our core product range," said Leach. "With the Streetka we’re turning our attention to key niche markets. And the Ford Focus C-MAX is a design concept for Ford's entry into the fast-growing mid-size Multi-Activity Vehicle segment.

"Significantly, we’re earning our highest-ever customer satisfaction levels, and the recent TUV reliability award for the Focus in Germany underlines the great progress we have made with quality and dependability."

Ford's European Transformation Strategy, in place since early 2000, continues on track, delivering more products, improving quality, increasing profits and growing market share.

Published : 26/09/02 Author : Melanie Carter

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