New Ford Focus
Exterior Design - A Distinctive Profile

"Our target was to build a coherent and distinctive family of derivatives that would be successful designs in their own right," said Chris Bird, Director of Design, Ford of Europe.

A more muscular stance - highlighted by flared wheel arches that are more prominent and yet more integrated into the overall design.

Visually the most dramatic and obvious difference between Focus and its competitors is at the rear.

"It is an entirely new way of looking at Focus but it remains clearly a Focus nonetheless, balancing that sportiness with functionality and practical daily living," said Chris Bird.

continues... | Part Two

Published : 09/09/04 Author : Melanie Carter

Ford Focus News

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