Ford Information Service For Disabled Drivers Passes 'MAGIC' 300,000 Call Milestone

Julie Steele, General Manager, MAGIC, and Roger Putnam, Chairman, Ford Motor Company

More than 300,000 people across the UK have now called MAGIC (Mobility and General Information Centre), Ford Motor Company’s free telephone information service for disabled and mature drivers.

Launched three years ago, MAGIC provides free information on driving with a disability to all disabled people in the UK, regardless of what make of car they drive or want to drive.

The Chairman of Ford Motor Company Limited, Roger Putnam, said: ‘This is a very proud moment for everyone at Ford and MAGIC. Ford was a founding member of the Motability scheme 25 years ago and since then we have been committed to helping people with disabilities to get mobile. ' These call figures show beyond a shadow of a doubt that MAGIC continues to play a hugely important role in the lives of disabled motorists and everyone with a need for reliable and easily accessible motoring and mobility information. Prior to MAGIC, many of these people would have struggled to obtain the information they needed to help them make reasoned decisions about their own individual mobility. ‘Medical professionals too can now provide their own patients with even more practical support by telling them about MAGIC. Today, a simple call to our centre gives everyone in the UK, not just Ford drivers, the opportunity to explore the road to greater independence, and that has to be a good thing. People contacting MAGIC can find out about a wide range of topics, which include: ·
Published : 13/11/03 Author : Melanie Carter

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