Ford MAGIC Ambassador Attempts One-Mile Charity Walk

Ford MAGIC ambassador Paul Moore - confined to a wheelchair for the last 24 years - hopes to give new hope to victims of paralysis by walking one mile at the Peterborough Embankment Athletics Track.

As a MAGIC ambassador, Paul talks to disabled people around the UK about MAGIC, Ford's free telephone information service for disabled and mature drivers. But Paul aims to go several steps further by proving he can cover a mile-long course on 30 October using a new piece of equipment from Poland.

The Dynamic Parapodium is a portable walking frame - intended for getting around the home or other indoor environments - but para-athlete Paul is determined to show he can go that extra mile in it.

Ford MAGIC (Mobility and General Information Centre) will be on hand to wish Paul success and provide motoring information to the public. Local Ford dealer TC Harrison is providing a display of the current Ford vehicle range. "The day promises to be a lot of fun for those who turn up to cheer for Paul; he is showing that losing the ability to walk needn't be the end of being mobile," said Andy Dougherty, manager of Ford mobility. "Our MAGIC representatives will also explain how disabled and mature drivers can get themselves into vehicles and on the road again," he added.

Dave Watling of the Mobility Aids Centre, Paul's employer, explained: "We’d love people to come and cheer Paul on and make a contribution at the same time. We’re hoping hundreds will be able to join in to support Paul."

Paul, aged 41, hopes his brave attempt to walk a mile in the £2,500 device will raise awareness for The Spinal Injuries Association and The Back-Up Trust charities. Money collected will go towards equipment for Britain's 11 Spinal Injury Units, which help rebuild lives shattered by paralysis.