All-New Ford Focus C-MAX: Stylish And Spacious With A Dynamic Heart

Ford Focus C-MAX

Ford is expanding its acclaimed Focus line-up with the introduction of a mid-sized people carrier, the Ford Focus C-MAX, which makes its debut at the 2003 Geneva Motor Show.

Why ‘C-MAX’?

Ford first revealed its intent for a spacious and more versatile Focus with a concept at the 2002 Paris Motor Show. This vehicle, dubbed ‘Focus C-MAX Concept’ signalled Ford’s thinking on this fast-growing segment. It combined space, versatility and comfort with the sleek styling and safe, stable driving experience of Europe’s favourite car. The result was a concept for a modern family vehicle with contemporary style, appealing technology and features that would help to extend an active lifestyle.

"The reaction to the Paris concept car convinced us that the C-MAX name summed up very neatly what this car is all about", said Joerg Pfisterer, Ford of Europe’s Brand Manager for Medium Cars. " First, it builds on all of the established strengths of the Ford Focus. Second, while ‘C’ indicates the market segment it competes in, it also points to its key attributes – Comfort, Confidence and Control. Third, ‘MAX’ is symbolic of what we aim to deliver in each case:

Maximum Comfort: well-shaped seats with good side support, ample legroom, and great ergonomics.

Maximum Confidence: dynamic and contemporary style, strong Ford identity, intelligent versatility, long list of interior features, Intelligent Protection System.

Maximum Control: predictable and stable, superior handling, steering and braking, good visibility".

continues... | Part Two

Published : 19/02/03 Author : Melanie Carter

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