One in three Ford cars sold in Europe is now powered by diesel as sales of TDCi, Ford’s exciting second generation common-rail diesel engine, rocket both in Britain and on the Continent.

Sales of Focus diesels in the UK rose by 31.7 per cent year to date, compared to the same period last year, while Mondeo diesel sales rose 45.8 per cent over the same period and Fiesta sales rose 30.9 per cent.

In the fleet diesel market the Mondeo and Focus hold the number one and two spot of best selling cars to date this year – with the Mondeo jumping 54.6 per cent on last year.

Ten years ago just 13.7 per cent of Ford cars sold in Europe were diesels, today that figure is over 35 per cent and the firm is forecasting that by 2006 nearly half of all cars sold in Europe will be diesel-powered. The diesel market has also continued to soar in Britain fuelled by the new company car tax based on CO2 emissions, and in November Ford took 11.8 per cent of the diesel market.

Now Ford is making it even more affordable to get behind the wheel of a diesel. The top of the range Ford Focus Ghia TDCi is now just £12,995 – a saving of £2,200 – until 14 January.


Published : 22/12/02 Author : Melanie Carter

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