Ford Celebrates 26 Consecutive Years At The Top Of The British New Car Sales Chart

Ford was Britain's best-selling nameplate for new cars for the 26th consecutive year in 2002.

Sales performance highlights for Ford last year included:

" Our British customers again gave Ford a huge vote of confidence in 2002 by making us the new car sales market leader for the 26th successive year, something we – and by 'we' I not only mean Ford people but also our unparalleled dealer network and our suppliers – are all extremely proud of achieving," said Paul Thomas, managing director, Ford Motor Company Limited.

In a total new car sales market of 2,563,631 last year, an all time record for the industry, Ford sold 400,808 new cars, equivalent to 15.6 per cent share of the total market. Ford also sold 74,507 commercial vehicles.

Paul Thomas continued: "Whilst I am pleased with our success, 2002 was also an intensely competitive year in the new car and commercial vehicle markets and I have every expectation this competition will only increase in the year ahead. However, Ford is ready to meet the challenges and the opportunities 2003 will bring.

"Last year we launched a number of new vehicles, including the all-new Ford Fiesta, Ford Focus RS, Ford Fusion and the Ford Transit Connect. These will be joined this year by other new niche and volume models, such as the Ford Streetka and the Ford Focus MAV. 2003 will see Ford's best range of new car and commercial vehicles ever offered in Britain."


Published : 09/01/03 Author : Melanie Carter

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