In August 2011, Ford has seen increased registrations across the range compared to the same period in 2010, putting Ford in top position for September which will see a boost in sales in line with the registration plate change.
Ford's total vehicle market share for August 2011 is 15.8% and 15.4% for the year to date, both up on the same periods during 2010. The Ford Fiesta remained at the top of the UK car sales chart.
Total UK car sales in August 2011, according to official SMMT figures, show that total UK car sales are up 7.3 per cent to 59,346 units in August compared to August 2010.
Ford car sales totalled 8552 units in August, up 18% compared to August 2010. Ford's total car sales share was up from 2010's 13.1 per cent to 14.4%. In August 2011, six Ford model lines saw recorded sales increases compared to August 2010, which was led by the Ford Focus, seeing sales rise from 1926 to 2858.
Total Ford car sales, year to date reached 171,278 with a 14.0% share, with a 12.4% retail car sales share, up from 11.5% for the same period in 2010.
Mark Ovenden, Ford of Britain managing director, said: "The strong customer appeal of Ford's best ever vehicle range supported sales increases for Ford across all UK market sectors in August, ahead of the bumper registrations month in September when the '61' plate is introduced. Together with our dealer partners we will be looking to maintain this sales momentum with our outstanding value Fiesta and Focus models leading the charge, as our dealers again push for leadership in the September sales rush."
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