Ford is running its biggest marketing campaign this year to support the launch of the all-new Ford Mondeo, with the first ever Sky TV High Definition (HD) campaign.
The television commercial will premiere on Sky Sports HD channel at half time in the UEFA Champions League Final, which Ford sponsors, on Wednesday 23 rd May. Titled "Desire", the ad was filmed in 30 locations in and around London, including internationally recognized landmarks such as Trafalgar Square and Tower Bridge. The execution shows a series of cars with balloons attached, floating skyward. It suggests that that the vehicles have been dispensed with by their owners once they have spotted the new desirable Ford Mondeo.
"It is only fitting that we would unveil the all-new Ford Mondeo with advertising that is as innovative and emotionally engaging as the car itself," said Stephen Odell, Ford of Europe's vice president for marketing, sales and service, "We wanted to reach a wide audience with "Desire" so the Champions League Final was the perfect fit."Special Effects
The floating cars in the ad look convincing since most are real - some of the cars actually took flight using a combination of different techniques. The lightest car featured in the ad weighs less than five kilograms and can float unsupported when filled entirely with helium. "Desire" marks the first time that such a vehicle has appeared in an ad or film. Other cars used in the shoot were made out of lightweight carbon fibre.About The All-New Mondeo
The Ford Mondeo has undergone a radical redesign both inside and out. The all-new model is stylish, more luxurious, and quieter than ever – enhancing the long-acclaimed Mondeo driving experience with a host of new technical features.
The new Mondeo hits showrooms at the end of June priced from just £15,010. Mp3 connection, air conditioning, Electronic Stability Programme (ESP) and seven airbags come as standard, as well as multi-link rear suspension design plus optimised front suspension and steering system.
Since Mondeo was introduced in 1993, over four million models have been sold across Europe.
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