The All New Ford Focus

The dynamic all-new Ford Focus comes to the UK in March 2011, with its exciting two-model line-up of sporty 5-door hatchback and stylish 5-door estate.

With over 1,4 million examples sold in Britain since its launch in 1998, the Ford Focus has become a favourite with consumers for its outstanding value, comfort and safety, and above all, for being fun to drive.

The all-new Ford Focus also offers customers the highest standards of quality and detailed craftsmanship, outstanding fuel economy, and takes the legendary Focus driving dynamics to a new level.

The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Ford Focus has a modern, cockpit-style interior incorporating Ford's latest generation Human Machine Interface (HMI) system with twin five-way toggle switches on the steering wheel controlling the two main vehicle displays located in the instrument cluster and high in the centre of the instrument panel.

In addition to the highly efficient petrol and diesel powertrain offering, the new Ford Focus range incorporates other features from the Ford ECOnetic Technologies programme to help minimise fuel consumption and CO2 emissions.

The Ford Focus is the first Ford model to standardise Auto-Start-Stop technology across a significant part of the range. All vehicles with the 1.6-litre Ford EcoBoost petrol engine and the 1.6-litre TDCi diesel engine are equipped with Auto-Start-Stop, with CO2 emissions starting at just 109g/km on the diesel model.

The all-new Ford Focus features an innovative digital camera system which supports five driver assistance features that help deliver improved driver confidence and safety.

Mounted next to the rear view mirror, the forward facing digital camera captures a view of the road ahead which is analysed by a sophisticated on-board computer.

The information from the camera can then be used to support the driver by helping them to stay safely in lane, remain alert at the wheel, monitor the latest traffic signs and operate headlamp high beam.

Lane Departure Warning

This feature is designed to warn the driver via a vibration in the steering wheel if the front view camera detects an unintentional drift out of the lane. The system is deactivated at speeds below 37 mph so it does not interfere in urban conditions.

Lane Keeping Aid

This feature extends the functionality of the Lane Departure Warning system by using the EPAS system to actively steer the vehicle back into the lane, rather than just triggering an alert.

Driver Alert

This feature detects when a driver is becoming tired or even falling asleep. By monitoring the vehicle's position relative to the road markings, the system can recognise the kind of sideways drifting which is typical when a driver is feeling drowsy or their concentration levels start to drop and trigger a visible and audible warning process

Traffic Sign Recognition

The system uses the digital camera to identify traffic signs on either side of the road and on bridges, providing the driver with information such as the latest detected speed limit, and overtaking regulations via the instrument cluster display.

Auto High Beam

This feature switches the headlamps automatically between high beam and dipped beam, helping the driver to maximise visibility and avoid the distraction of switching the lamps manually.

The all new Ford Focus will be available in the UK from March 2011, priced from £15,995 on-the-road.