The New 2010 Ford Focus ECOnetic

The new 2010 Ford Focus ECOnetic takes a successful formula to the next level by combining new technology with clever details delivering the most fuel-efficient Focus to date.

The new Ford Focus ECOnetic five-door, revealed at the 2009 IAA Frankfurt Motor Show in September 2009, is available with a new optional Ford Auto-Start-Stop system that was previewed on the Ford iosis MAX Concept at the 2009 Geneva Motor Show.

Regardless of whether Auto-Start-Stop is specified, the Ford Focus ECOnetic has Smart Regenerative Charging and Low Tension FEAD (Front End Accessory Drive) - technologies that are new to the Ford of Europe product line-up, and which combine to deliver lower emissions and better fuel efficiency and pave the way for future powertrains from the blue oval.

The new Ford Focus ECOnetic is also the first vehicle to feature the new Ford Eco Mode system as standard. An all-new driver information system, Ford Eco Mode, helps to educate the driver to achieve improved real-world fuel economy.

The new Ford Focus ECOnetic five-door is the first European Ford to offer a new Ford Auto-Start-Stop system, which combines automatic engine start-stop operation with smart regenerative charging and advanced battery management systems.

The Ford Auto-Start-Stop system automatically shuts down the engine when the vehicle is at idle - at a traffic light, for example - and restarts the engine when the driver wants to move off, saving the fuel wasted at idle.

When the engine shuts down, the electronic control unit immediately prepares the engine's systems for an instant restart. An integrated system of sensors is then used to detect when the driver performs an action that signals the intent to drive off, such as pressing the accelerator or clutch pedal.

As soon as the driver prepares to move away, the engine starts quietly and almost instantly; it only takes the system around 0.3seconds to fire up the engine. The process is near imperceptible, and happens before gear selection is completed.

Drivers of the new Ford Focus ECOnetic will not only benefit from new technology hardware addressing lower fuel consumption, but also the introduction of smart, driver-focused software.

This system monitors major parameters relevant for optimal fuel consumption that can actively be influenced by altering driving behaviour. These parameters include gear shifting, anticipation (driving as consistently and smoothly as possible) and motorway driving (driving with the most efficient speed on motorways and country roads). In addition the system considers the percentage of cold-engine short trips.

As a result of this monitoring process, Ford Eco Mode generates a driver profile with a scoring scheme for these driving parameters, and offers information on how to improve fuel economy over time. This ongoing process can be translated into driver advice that can help make the best of the vehicle's technology.

In order to offer even greater versatility to cost-conscious ECOnetic customers, Ford is also launching additional five-door and estate versions of the new Ford Focus ECOnetic without the integrated Ford Auto-Start-Stop system.

Available with Ford's 1.6-litre Duratorq TDCi engine with standard coated Diesel Particulate Filter (cDPF) in both 90PS and 109PS power ratings and in a choice of five-door and estate bodystyles, these versions offer the full range of the latest Ford Focus ECOnetic technology, with the single exception of the start-stop functionality.

Even without Ford Auto-Start-Stop, average CO2 emissions are a low 104g/km and target average fuel consumption is 70.6mpg.