The All New Ford Fiesta is Announced

FUN-loving and fashionable, sensational and safe; Ford's all-new Fiesta is guaranteed to wow the crowds when the wraps come off at next month’s Geneva Motor Show.

Taking much of its exterior and interior design from the striking Verve Concept, the next generation of Britain's best-loved small car promises to shake up the supermini scene at its global premiere.

More than 12 million Fiesta models have been sold since its introduction in 1976, and the arrival of this latest Fiesta opens another chapter in the story of Ford’s most successful small car. Following the company’s ‘kinetic design’ philosophy introduced on all the latest models, the 2008 Fiesta marks a major leap forward in terms of style, craftsmanship, quality of materials and model choice.

Behind the innovative design, however, lies a car that remains true to Fiesta fundamentals of practicality, affordability, agility and safety. The compact congestion-busting dimensions remain yet the head-turning looks wrap a structure that’s both lighter and stronger than before.

Thoroughly modern and designed to meet every need and desire of today’s supermini buyers, the sixth generation of the Fiesta family will be offered in both three and five-door bodystyles. The prominent coupé-like profile of both versions indicates how deeply the spirit of the Verve Concept has been carried into production. Make no mistake about it – this is a small car with a big presence.

It’s a similar story inside. A Verve Concept interior – the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack – will be a core feature of the new Ford Fiesta when it hits the road.